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‚ÄčInsure4Retirement, our over 50s insurance specialist has once again been recognised as a Which? ‘Recommended Provider’ for home insurance, making us just one of four insurers with this accolade. The other three insurers that received this special recognition are NFU, Age UK and John Lewis.


Only a select few insurance providers are good enough to be Which? recommended. To be recommended by Which? a home insurer must satisfy experts that their standard policy offers good cover, but more importantly provides excellent customer service.


Which? establishes who their recommended providers are by independently surveying 7,000 of the general public about their provider’s customer service. In order to be a endorsed by Which? the customer score must be above 70%, which we exceeded by scoring 72%.


We scored highly in all elements of their criteria; Customer score 72%, Building policy score of 76% and Contents policy score 75% achieving a total score of 74%. We achieved¬†second place on Which?’s table of best and worst insurers, with NFU beating us to the top spot by 4%. A fantastic achievement for the whole Insure4Retirement team.


Which? has long been the barometer that customers rely on when measuring the trustworthiness of their insurers. Featuring the logo on our direct mail can increase response rates by as much as 30%, making this a huge win that will give our New Business opportunities a significant boost.